BRAND INTRO

The Triarc Solutions brand toolkit

TriArc is a ETRM company that is big enough to handle any situation, but small enough to give personalized attention to each client. Here’s the new brand the represents that.

Brand Vision

Triarc will be considered the best place to work and the best consulting group to get things done. We’ll be best at our craft, stable, consistent, customer-focused, and honest.

Brand Promise

To live and work with passion, care for our team, listen to our clients and create the best business solutions.

Brand Values

Our values are the non-negotiable core beliefs we hold. They influence everything from who we hire to how we communicate with customers.

  • Deliver unparalleled service
  • People over Profits
  • Be hungry, humble, and smart
  • Always raise the bar
  • Efficiency in every setting

BRAND VOICE

Death to Corporate blah

The Triarc brand personality defines the voice and image. Our clear advantage is our immense industry knowledge propelled by our stellar team. It’s helpful to elaborate on these central traits across all marketing mediums.

Our passion is what brings us to work every day. It’s what our customers see upon initial interactions, and it’s what fuels our creativity and problem solving.

Passionate Is...

Enthusiastic
Positive
Knowledgeable

Passionate Isn't...

Overzealous
Preachy
Boastful

Our focus is essential in building lasting relationships. Between our deliberate messaging and our direct communication, this confidence sets us apart as an industry leader.

Focused Is...

Clear
Consistent
Direct

Focused Isn't...

Rambling
Passive
Buzzwordy

Our expertise is guided by our honest delivery. We give our customers real solutions, and we're not in the business of selling them something they don't need.

Real Is...

Approachable
Humble
Honest

Real Isn't...

Corporate
Robotic
Condescending

COLORS

These are the primary colors to be used throughout the Triarc brand.

HEX //  #1F252B
RGB //  31, 37, 43
CMYK //  78, 68, 58, 68
HEX //  #00CCCC
RGB //  0, 204, 204
CMYK //  66, 0, 27, 0
HEX //  #0080D8
RGB //  0, 128, 216
CMYK //  90, 40, 0, 0
HEX //  #0054E0
RGB //  0, 84, 224
CMYK //  100, 68, 0, 0
HEX //  #E9EDF0
RGB //  233, 237, 240
CMYK //  7, 3, 3, 0
HEX //  #2B3745
RGB //  43, 55, 69
CMYK //  82, 68, 50, 46
HEX //  #778391
RGB //  119, 131, 145
CMYK //  57, 42, 33, 4

You may also use colors from Triarc’s secondary color palette.

HEX //  #FFBC3F
RGB //  255, 188, 64
CMYK //  7, 3, 3, 0
HEX //  #FF8826
RGB //  255, 136, 38
CMYK //  7, 3, 3, 0
HEX //  #B6C9DE
RGB //  182, 201, 222
CMYK //  57, 42, 33, 4

GRADIENTS

Gradients are to be used in conjunction with other brand elements to create a more dramatic and bold effect keeping with the brand’s color palette.

Typography

Primary Display Typeface

Halis Grotesque

Bold
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()
Book
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()
ExtraLight
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()

Secondary Display Typeface

Merriweather

Bold
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()
Regular
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()
Italic
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()